Project showcases

2025 Marketing Strategy & Implementation for Green Leaf Tree Services

Green Leaf Tree Services wanted a more intentional, aligned approach to their marketing for the year ahead. I worked closely with the team to develop a comprehensive 2025 marketing strategy that reflected their values, seasonal business cycle, and long-term goals.

Once the strategy was finalised, we moved into implementation - rolling out planned social media content, launching targeted outdoor experiential advertising, and refreshing their email campaigns to better connect with customers. The result was a consistent, engaging brand presence across platforms that supported both visibility and growth.

Digital Business management – Strategic Leadership Solutions

Christina Benty leads Strategic Leadership Solutions, supporting governance and leadership development across Canada. I work alongside Christina as an ongoing strategic and operational partner, helping manage the projects, client delivery and day-to-day moving pieces behind her consultancy.

Our work began with bringing greater structure to her digital environment... simplifying file systems, improving workflows and making sure the tools she uses genuinely support the way she works. As the relationship has grown, so has my role. Today, my support spans project and client coordination, meeting and workshop preparation, surveys and reporting, client communications and follow-up, logistics, digital systems, website management and marketing support. I help turn conversations and ideas into clear actions, keep projects moving and step into the detail wherever additional capacity is needed.

It’s a collaborative, long-term partnership built on trust, flexibility and understanding the bigger picture...giving Christina reliable support behind the work so she can spend more of her time where she brings the greatest value: working with her clients, facilitating important conversations and leading change.

Brand Refresh for Higher Ground Sports

Higher Ground Sports was ready for a refreshed identity and a slight shift in business direction. Hello Moon Cycle...

Lolli, the owner, wanted the brand to better reflect the shop’s evolving offerings while staying connected to its roots in Golden’s outdoor community.

I collaborated closely with Lolli, to lead the rebranding process from start to finish. This included developing a new visual identity, designing both in-store and exterior signage, and building a fully redesigned website -complete with a revised structure, updated content, and an engaging new layout. The result is a cohesive brand presence that feels modern, approachable, and aligned with the shop’s vision for the future.

Marketing Support – Zimmerman Construction

Zimmerman Construction builds custom homes in and around Golden, BC, with an emphasis on craftsmanship and connection to the landscape. Michael, the owner, was looking to better align the company’s website and social media with the quality of work being produced on each build site.

We began by refining the digital strategy and now work together on an ongoing basis to keep social channels fresh and engaging. I capture the build process through photography and drone footage, highlighting the stunning progress and breathtaking views from each project location. This collaboration also includes regular website updates to ensure Zimmerman's online presence grows alongside their portfolio.

Brand Development & Digital Launch – Mountain Harmony Acupuncture

Mountain Harmony Acupuncture is a newly established wellness practice based in Golden, BC. Tamara, the owner, needed a full brand build - from naming and logo design to digital presence and marketing setup.

I worked closely with Tamara to create a brand that reflects her calm, grounded approach to holistic health. This included developing the business name and visual identity, designing and launching a new website, setting up the intuitive online booking system and building a social media strategy to introduce the practice to the local community.

It was a rewarding collaboration and a great opportunity to explore the wellness space while helping Tamara bring her vision to life.

PREVIOUS PROJECT SHOWCASES

Marketing Strategy & Virtual Reality Experience – Hampton Hall, Stately Homes UK

Hampton Hall is a remarkable concept by Stately Homes, which was designed for a particular site situated within the prestigious Crown Estate in England. This architectural masterpiece seamlessly blends classical design with modern technology, offering over 29,000 square feet of bespoke living space. To showcase this opulent yet homely estate, we embarked on a comprehensive marketing strategy that included the development of an immersive virtual reality (VR) tour. Super cool tech!

Royal Bank of Scotland, Mortgage Advisor Recruitment Campaign, UK

As producer for RBS’s Mortgage Advisor Recruitment Campaign, I led the project from concept to delivery - overseeing logistics, creative development, and client coordination throughout.

This included sourcing properties, hiring the film crew, casting actors (including children and animals), and shaping the storyline with the internal team and managing the post production editing process.

In addition to the video, we developed and implemented a targeted marketing strategy to amplify the campaign across multiple channels - helping RBS attract the right talent with a message that was both engaging and authentic.