Project showcases
2025 Marketing Strategy & Implementation for Green Leaf Tree Services
Green Leaf Tree Services wanted a more intentional, aligned approach to their marketing for the year ahead. I worked closely with the team to develop a comprehensive 2025 marketing strategy that reflected their values, seasonal business cycle, and long-term goals.
Once the strategy was finalised, we moved into implementation - rolling out planned social media content, launching targeted outdoor experiential advertising, and refreshing their email campaigns to better connect with customers. The result was a consistent, engaging brand presence across platforms that supported both visibility and growth.
Digital Systems & Strategic Marketing – Christina Benty Strategic Leadership Solutions
Christina Benty leads Strategic Leadership Solutions, supporting governance and leadership development across Canada. I’ve been working alongside Christina to streamline and strengthen her digital presence in a way that matches the clarity and impact of her work.
Our collaboration began with eliminating inefficiencies in her digital environment - organising intuitive file structures, refining workflows, and ensuring the tools and systems she uses are aligned with her needs. From there, our work has expanded into ongoing digital strategy support, including website updates, platform integration, and the development of marketing strategies that align with her monthly and yearly business activities.
This is an evolving, long-term partnership focused on supporting Christina’s work while freeing up more of her time to focus on what she does best: leading others.
Brand Refresh for Higher Ground Sports
Higher Ground Sports was ready for a refreshed identity and a slight shift in business direction. Hello Moon Cycle...
Lolli, the owner, wanted the brand to better reflect the shop’s evolving offerings while staying connected to its roots in Golden’s outdoor community.
I collaborated closely with Lolli, to lead the rebranding process from start to finish. This included developing a new visual identity, designing both in-store and exterior signage, and building a fully redesigned website -complete with a revised structure, updated content, and an engaging new layout. The result is a cohesive brand presence that feels modern, approachable, and aligned with the shop’s vision for the future.
Ongoing Marketing Support – Zimmerman Construction
Zimmerman Construction builds custom homes in and around Golden, BC, with an emphasis on craftsmanship and connection to the landscape. Michael, the owner, was looking to better align the company’s website and social media with the quality of work being produced on each build site.
We began by refining the digital strategy and now work together on an ongoing basis to keep social channels fresh and engaging. I capture the build process through photography and drone footage, highlighting the stunning progress and breathtaking views from each project location. This collaboration also includes regular website updates to ensure Zimmerman's online presence grows alongside their portfolio.
Brand Development & Digital Launch – Mountain Harmony Acupuncture
Mountain Harmony Acupuncture is a newly established wellness practice based in Golden, BC. Tamara, the owner, needed a full brand build - from naming and logo design to digital presence and marketing setup.
I worked closely with Tamara to create a brand that reflects her calm, grounded approach to holistic health. This included developing the business name and visual identity, designing and launching a new website, setting up the intuitive online booking system and building a social media strategy to introduce the practice to the local community.
It was a rewarding collaboration and a great opportunity to explore the wellness space while helping Tamara bring her vision to life.